10.19.2011

newsflash: doo-ri chung for macy's



Yep, it's official - Doo-Ri Chung is the next guest designer in Macy's series of collaborations for its Impulse line. Slated to hit stores on February 15, 2012, the Doo.Ri for Impulse, Only at Macy's collection will preserve the artisanal draping, knits and prints that have made her signature line a success.

Chung, who recently dressed First Lady Michelle Obama in a purple jersey gown for a state dinner in honor of South Korean President Lee Myung-bak, told WWD that she didn't water down her design aesthetic for the mass market:
"The customer is very different from whom we've catered to before, but I really didn't have to adapt. Macy's wanted to keep the design level high. I didn't feel the challenge was very different," Chung said in an exclusive interview.
 "We wanted her to keep to her DNA," added Nicole Fischelis, Macy's Inc. group vice president and fashion director. "It’s about her soft sinuous draping, how she works with jersey, her colorblocking. She has a very sensuous approach to clothing. It's modern couture for the new millennium customers."
The fifth designer to collaborate with Macy's, Chung is in good company. Karl Lagerfeld's line for the retailer bowed earlier this fall, and Giambattista Valli's collection debuts next week.

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