scent of a woman: lubov azria on bcbg's haute new fragrance

From cutting-edge runway looks to feminine party dresses, BCBGMAXAZRIA creates gorgeous clothes and accessories for women from all walks of life. Earlier this fall, the fashion house made its first foray into fragrance with a chic signature scent. To find out more about the fragrance, paper + cloth turned to BCBGMAXAZRIA chief creative office Lubov Azria. In the blog's first guest post, Lubov breaks down the scent's intoxicating elements and curates some truly chic looks that embody its essence:

When developing the BCBGMAXAZRIA fragrance, the goal was to create something that would truly embody the spirit of the BCBGMAXAZRIA woman. Our woman is both trendsetting and timeless. She does it all, and the BCBGMAXAZRIA fragrance embodies that appeal, making it perfect for every woman. We worked with rare ingredients, such as the orris flower and lily of the valley from the south of France, to achieve a sophisticated yet flirty fragrance jewel. 
The fragrance top notes are comprised of wild strawberry, black cherry and kir royale.
Salina corset dress, $298. Ruffle clutch, $158. Bow clutch, $178. Pearl bracelet, $78. Pearl cluster ring, $48.

The primary base note is a mix of florals including jasmine, lily of the valley, violet and rose.
Alegra tiered bias skirt, $238. Clare shoe, $198. Beaded-fringe evening sandal, $195. Lilliana top, $178

The fragrance is completed with musk, orris and creamy sandalwood that deepen during the dry down.
The Haile jumper, $218. Darien shoe, $225. Estella clutch, $178. Grace lace box clutch, $228. Haden double-breasted jacket, $278. Michael pant, $198

 All clothing and accessories available at www.bcbg.com

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