watch this: diving for mcqueen

Diving for McQueen on Nowness.com.

I am obsessed with this video of New York Times fashion critic Cathy Horyn talking with Alexander McQueen designer Sarah Burton about the house's breathtaking, marine-inspired Spring/Summer 2012 collection. The detail the camera catches is exquisite - when shot in extreme close up, the clothes look like living, breathing creatures. You really see the level of craftsmanship that goes into creating each and every piece. And how amazing is the Alexander McQueen atelier? So pristine, the perfect incubator for otherworldly fashion.

It's also fascinating to listen to Horyn and Burton talk about the next generation entering the fashion profession. They are from two ends of the fashion world spectrum, but they both seem to be saying the same thing: Everyone wants the glory - to sit front row, to be the designer - but no one wants to put in the actual work to get there.

Thank the fashion gods there are people like Burton and the genius she succeeded who took the time to learn the craft and become true artists - without them, fashion would be just a sad, commercial mess.

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