Looking every inch the modern pin-up, Poly stars in yet another fab spring 2012 campaign. Shot by Willy Vanderperre (who also lensed the Jil Sander campaign), the Proenza Schouler campaign captures all the incredible detail of the spring collection. I'll be honest - when I initially say the runway images of this collection, I wasn't that impressed. There have been other Proenza Schouler collections that I personally thought were more exciting. But now, seeing these campaign images, I'm definitely rethinking things. And if anything marks this as a successful ad campaign, it's that shift in opinion. Bravo!