newsflash: maison martin margiela for h&m
This is happening. The next edition in H&M's frenzy-inducing series of design collaborations comes from an unexpected but exciting source: Maison Martin Margiela. The line, which will go on sale in 230 H&M stores worldwide and online on November 15, will include ready-to-wear and accessories for men and women.
Following the house tradition of making statements as a collective, Maison Martin Margiela told WWD, "The democracy of our fashion has always been at the center of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all."
Let's hope H&M surprises us all with more than the looks in the collection - let's hope they surprise us with online shopping in the U.S. before the collection launches.