5.16.2012

happy birthday, ray-ban!


Ray-Ban's 75th anniversary Ambermatic Collection, $219 each, hits stores in June


This year is a milestone for Ray-Ban. The eyewear innovator, whose aviators and Wayfarers are iconic fashion staples, is celebrating its 75th birthday this year. To mark the occasion, Ray-Ban is launching the Ambermatic collection, a line of aviators inspired by the 1937 original. Available in four styles - classic aviators with or without curved arms, the shooter, and the outdoorsman - the Ambermatic shades have light-sensitive photochromic yellow lenses that darken depending on light and temperature.

"People may not realize that Ray-Ban first started out from a military request for pilot's sunglasses. This Aviator style is something that was developed long ago but that continues to be nurtured by the brand with new frame materials and lens development," Sara Beneventi, Ray-Ban brand director, told WWD. "The relationship between Ray-Ban and the Aviator is treated with reverence. The Ambermatic is a testament to that commitment to craftsmanship and technical design."

Help Ray-Ban celebrate 75 years of aviators when the Ambermatic collection hits Sunglass Hut, Henri Bendel and upscale department stores in June.

www.ray-ban.com/usa

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